billytheweed wrote:it might make it better selling if it has more exposure and more people notice the brand because there is hype or whatever, if more people are aware of a product then they are likely to buy that product or similar,
i will have the profitable to a degree , but if they sell 5,000 more tickets because of the hype and extra exposure then they make more money .........
also metallica last year , do you think they would have charged more or less then they would have done if they hadnt been at sonisphere the previous year , i would hazard a guess at less therefore more profit for download .....
it all depends how you spin it
It doesn't depend on how you spin it. It's never good news for a business when a new competitor enters the market. It always makes things more difficult and it always costs you money. Companies will sometimes put a brave face on it and say "Hey we welcome the competition! it drives innovation and makes us all do the best they can!" but behind the scenes the attitude will always be "OK, how can we crush these motherf***ers and get back to the situation when it was just us?"
You keep coming back to profile and extra exposure but when an equal-sized competitor enters your market your opportunities for exposure are effectively halved; they're certainly not improved. At the moment Download is dominating headlines and conversations in the rock/ metal media. If Sonisphere announced its dates and headliners this afternoon, then suddenly it would have to share that space. When Sonisphere was running, that was half as many Kerrang covers Download could expect to hog, half as many column inches. When it comes to advertising spaces, there's suddenly someone else going for all the same slots, driving up demand and meaning you have to spend more just to shout at the same volume you had before. Except, shouting at the same volume isn't enough anymore, so you have to drive up media spend even higher in order to shout down your competitor.
So yes, Download did raise its profile in response to Soni but it would have cost them alot
in terms of media spend and manpower. It's a friggin' pain in the neck when new players come in. About the best you can say is that if a competitor emerges it can draw your attention to some weaknesses in the business, but that's really only useful if your competitor fails before you do and it really only pays out if someone even better
enters the market at a later date. All told, Download's ideal situation would just be if other promoters left it alone to continue its cornering of the rock/ metal market.